SOCIAL MEDIA GIVES YOU WINGS

Red Bull is a very god example on how to succeed in social media marketing and how to engage the target audience effectively with content which is interactive and interesting and rather than using social media to sell your product.

Red Bull’s facebook page have more than 8 million fans and the way they do it is by constantly offering them a variety of activities on their page which will engage their fans from extreme sports to suggestions on how to procrastinate.  They post these links to their red bull page and ask questions to its fans in order to engage them in conversations. There are some posts, which have generated up to 6000 likes, and also some posts nearly 500 comments.

They also have a social games tab on its facebook page which is dubbed as the procrastination station which have a variety of branded interactive games that have the extreme energy of the drink.

Red Bulls game tabs also connects gamers to each other through the Drunkish Dials section where the company posts random texts sent to RedBull drinkers and the member shave to vote for their favorite one.

Red Bull has also capitalsed on their online video platform such as Youtube. This has not only helped but also enhanced the users experience of red bulls fan page; their channel on YouTube has received 1.2 million channel views at press time.

This video is shot in a way that it could actually be a movie and it clearly wasn’t cheap to produce it is already got close to a quarter of a million views after only a couple of days.

So are you guys a fan of Redbull on Facebook on YouTube and have u interacted with them on their page??

LETS DISCUSS SOCIAL MEDIA OVER COFFEE??

STARBUCKS- 

In the summer of 2011, when I first put my foot on aussie land at around 6 P.M , the first place I went to was STARBUCKS, not because I was obsessed with it , but because I wanted why are all coffee lovers so addicted to it.  This was the first time ever I was stepping into a STARBUCKS and tried their coffee, and after that there was no stopping me, I was soon added to the list of STARBUCKS addicts.

Now lets continue to the Social Media part: -

Considering Coffee is a very important part of Social Media and vice versa, STARBUCKS has not disappointed anyone with its social media strategies and continue to excel in it over the years.

 STARBUCKS has been quite a dominating brand over the years on various social media networks.

TWITTER

  They have 1,744,051 followers as per today and adding me 1,744,052, and they are quite active on it, where they keep on tweeting about their additions, subtractions and post blogs and new offers.

FACEBOOK

STARBUCKS has 25,511,617 people who like their page on Facebook and quite a few other pages for different countries and coffees, but on their official page, they share videos, posts and also a lot of different offers. Currently they are promoting the Pumpkin Spice Latte in which you  Show the world you're a PSL fan by carving a Pumpkin Pic for your profile. It's the perfect way to prove your pumpkin passion.

They also ran the Free Pastry Day and Tax Day via Facebook and other networks which drove almost one million to their stores all around the world, they have been one of the companies who dominates facebook.

FACEBOOK STARBUCKS PAGE

YOUTUBE

STARBUCKS has  11457 subscribers on their YouTube channel and they upload all their videos, advertisements, charity work and campaigns on its YouTube channel.

They are currently running the PSL campaign on its YouTube Channel also: -

http://www.youtube.com/user/starbucks?blend=1&ob=4

MY STARBUCKS IDEA

 How can such a big company rest on their social media agenda without having a social media of their own??

STARBUCKS have their own social media network and website call MY STARBUCKS IDEA which is a platform for all the Starbucks coffee lovers to interact with the brand a little more and, customers are asked to share their ideas on anything related to Starbucks which gives the users the ability to see what other are suggesting, voting and commenting on ideas. This is a very good strategy as it makes consumers feels involved and they feel that they are a part of the decision making and their views and comments actually make a difference to the company.

Finally, STARBUCKS is also the first company to ever offer a deal on FourSquare and also you can share your photos of the Pumpkin Spice Latte on instagram, which shows how active STARBUCKS is, in this department, and are always trying to communicate with their customers.

However Australia has been a big worry for the STARBUCKS bloaks. It has majorly failed in Australia and has shut 61 out of their 85 outlets in Australia. What is the reason??

Post your comments below guys!! Cheers