The Call of Duty series of games is by far one of the most successful games ever to hit the gaming industry and by far, till date my favorite. I remember when i started playing this game, i had almost forgotten that eating,sleeping and talking to people are also a part of life. Most of my failures in life can be blamed to this game, be it relationships, education or work. However, i am not here to talk about how the games have caused failures, but how Activision with its Call of Duty games have created an obsession for gamers, a fortune for themselves and a social media revolution for the Gamind industry as a whole.
Gaming giant Activision has added a new social platform for gamers with Call of Duty :Elite. Elite is an online community of Call of Duty Gamers which also provides hints and tips for players to increase their skills and levels.
Companies have started realizing that gamers now-a-days are not limited to consoles and web gamers like to compete with console gamer s and vice-versa. Gamers can use their Facebook accounts and find other gamers who are using this service.
Gamers can create groups on the website which are very similar to the pages on Facebook and members of the community can track and compare themselves to other gamers. For e.g if you like playing rifles, there is a whole group for gamers who like to play with rifles. Gamers can join a total of 64 groups and source out for new competition every moment.
Elite is currently available on consoles, mobile apps and web browsers and works with all Call of Duty games and has four main sections which include
- Career
- Connect
- Compete
- Improve
Elite is mostly free, however premium membership is needed to get the full functionality and access to some special features and is slated for release in November.
Heres a Video explaining of how this works :
Also you can have a look at the website below. Its quite impressive i must say:
I am definitely Jumping on this one once i get my hands on the new game which is slated for release.
Looking forward to your comments!!
Another example of SM working for a company. This is actually quite interesting, SM seem to support the actual product and this has made SM for this company a very effective tool. I am howver not sure it will work for everyone, building your own SM platform for your product is probably going to be a waste of time and money in most cases.
ReplyDeleteRoss
Great Post Maz. If you are a Call of Duty fan, you should probably check out the upcoming Call of Duty event! http://www.callofduty.com/xp
ReplyDeleteI found out about it through social media (youtube)! What are your thoughts on Games as social media? I find that I play a lot of games just because my friends play them, so that we can play together online, which makes it a social activity for us. Thus I think perhaps this elite is just a way of extending *Social Gaming*.
hey ross..thanks for the comment…thats right…i agree with you that creating a SM platform for your own product is a waste of time..however this campaign caught my eye seeing that the initial hype of elite is quite big and call of duty players are quite excited about it and looking forward to use this platform…
ReplyDelete@ivan-thank bud…well thanks for the link…i wish i could make it..sounds really exciting..however its gonna be expensive and considering I'm out of practice will be a waste of time..lol,,,well games as social media can be quite challenging and interesting and also depends on its easy accessibility …i play most of the game sot with my friends..but these arcade and adventure games are quite fun to play alone and help a lot to kill time..and can become quite an obsession…elite is a way of extending social gaming moving from friends and peers to the whole community…;)