Tuesday, 2 August 2011

So here goes..this is my first ever blog and i decided that i am gonna give a theme to my blog by reviewing 10 of my favorite things and how the marketers of these things have used social media effectively in making these products a success..well almost..so i hope u guys enjoy my blog and i hope my favorite things also match yours..

Week 1


Apple Products




This is number 1 on my list and i literally cant live without it. Apple uses social media effectively to reach out to its customers..more and more i decided to buy one after being on windows for a good 10 years due to their tutorial and review videos on youtube and also seeing they themed their advertising as the LAPTOP FOR UNIVERSITY jus encouraged me more to get it and now i  spend more time with my macbook than anybody else in my life..literally..and how much ever said about the iPhone is less, it is a revolution by itself. The obsession of apple products can be seen and felt everywhere..if you are reading this,just look around and u will know what i mean. Apparently a Chinese student sold his kidney to buy an iPad2. I have listed the link below if you guys want to have a read
http://thenextweb.com/apple/2011/06/02/chinese-student-reportedly-sells-his-kidney-to-buy-an-ipad-2/-talk about OCD!!! One of my friend has termed himself as an Apple Wh**e after spending so much money on apple products.

Apple formally announced its official social-media association with Twitter on its new operating system the iOS5.

Also social media and apple products are complimentary to each other..something to think about is  whether social media & social networking websites has become so massive because of these gadgets or these gadgets have gained more popularity because of social media and people wanting more easier access to social networking websites..whatever it is no one is complaining and according to me both of them are complementing each other perfectly and proving to be profitable…what do you guys think??
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6 comments:

  1. Wags3 August 2011 at 21:04

    Thanks, "antisocial" - a good idea to theme your blog!

    Apple are brilliant at integrating SM into their products. They were the first to embed podcasting into their mass-marketed products, always quick to distribute apps to help their customers connect, and now we are about to see them integrate Twitter seamlessly into iOS5, to be released next month.

    What can other businesses learn from Apple?

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  2. rossouwe4 August 2011 at 05:58

    Great post!
    SM enhanced apple's ability to sell their product to you, with things such as the youtube tutorials etc, but I have a question for you, what part of apple's communications actually made you first look into their products, was it SM or was it some other form of marketing that first got your attention, and then SM turned your initial attention to more information search and then eventually purchase after experience apple through SM?
    Ross

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  3. Mazahir4 August 2011 at 22:16

    hey ross..thanks for the comment..it was not apple who made me first look into their products, it was their customers and the word of mouth from my friends which got me interested and then when is started researching about the product the information available about them on Facebook and youtube just got me more and more into purchasing their products ..so you can say it was not their marketing but their loyal customers who are using social media on their behalf to increase their customer base…

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  4. Mazahir4 August 2011 at 22:20

    @wags- thank you for your comment..well what i feel other business can learn from apple is that making social media one of their unique selling points.to give you an e.g-i phone successfully has integrated twitter but samsung galaxy are still counting on their processor as a competition to the iPhone..a normal layman is really not interested in the processors they are more concerned about the features and applications..

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  5. Bheesham Gandhi5 August 2011 at 23:52

    Great Blog mazahir....i think its apple that sensed a growing opportunity in the social media segment and was quick to work on it and make it such an important feature in their products as rightly put my you both social media and the apple products go hand in hand and have added to each others popularity and use... and it is this proactive thinking and culture of apple that makes it the market leader in phones music and computers...as once famously quoted by Steve Jobs " we dont give people what they want..but we give them what they want next" and thats exactly what apple has done and the rest have just followed...and like you and a million others i too cannot live without my macbook or the ipad ...and damn ya if thats arnd i dont really need to go anywhere or do anything else to pass time i can be on fb or twitter 24x7 even while im on the move thanks to the 3g facility.
    bheesham

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  6. Anonymous6 August 2011 at 08:34

    Great job! I think that its a little bit of both. Social media makes the gadgets popular and some gadgets make social media popular. I have a mac and now I cannot think of switching over to any other laptop again. It looks great, its light weighted and it has so many apps! Whether be it an i phone, i pad, mac or any other apple product if u have it with u u are never bored. There is so much you can do with any apple product. Apple is constantly reinventing its products to keep its users. I guess that's why most apple users are so loyal. Like me!

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