NIKE +

Since i was a child i was always obssesed with Nike Products., be it their shoes, clothes, footballs etc. Whenever it came to sport, my first choice was always Nike whenever i need any equipment. My parents never really understood why it was so expensive unless they tried on one of the pairs instead, and now my dad is quite obssesed with his Nike shoes and cant think of going for a walk without it.

Neway lets continue and talk about Nike and Social Media.

Nike+: Making Running More Social

Sportswear and equipment giant Nike is one of the most social brands in the world, and has evolved its social strategy over the  years, focusing on expanding globally to reach its huge pool of customers which is constantly growing by the day.

While many corporations have tried and failed to create strong social networks for their customers, Nike was not afraid to give it a go two years ago, when it launched Nike+, a social network for runners who use their Nike + products. The site has achieved great success since its launch as it is really functional and provides great value, allowing runners to track their running records and stats, as well as challenging themselves and friends.

The Nike + Commuity has grown heaps in the past years with the addition of new products such as Nike +GPS App and Nike+ GPS Sportwatch. They have around 5 Million members in the community and they have a "Cheer me on ' feature inside its GPS app which taps into runner friends on facebook for additional support and motivation. 

Nike's online strategy differs from those of other companies, rather than creating a virtual community they simply combined music and running for a new kind of marketing which proved to be highly successful.

HOW DID THEY DO IT?

Nike developed a sport kit sensor ($29) which when synchronized with your ipod or iphone tracked runners speed, mileage and calories burned. When you dock you idevice Nikeplus.com launches and the run data gets uploaded automatically. Altogether runners ave logged 93 million miles on nikeplus.com


So far Nike has sold 1.3 million Nike+ iPod Sport Kits  and 500,000 Nike+ SportBands (at $59 apiece), wristwatch-like devices for runners who don't want to listen to music.

Nikehas also developed something for the basketballers. They have an appication on facebook called ballers network which lets players organize real world games and manage their teams online.


To end Nike has been quite successfull in whatever they have done in social media and have not faced failure in that field. Considering the big company they are they have lived upto its social media reputation quite commendably and rather using social media to sell its products , they have used it in providing more value to their customers increasing brand loyalty.


Below is a video which will give you more dope on Nike+

Do any of you guys use this service?
If yes how do you like it?
If no, are you willing to give it a try afer reading this??

let me know wat u guys think!!!


KEEP RUNNING!!