Red Bull is a very god example on how to succeed in social media marketing and how to engage the target audience effectively with content which is interactive and interesting and rather than using social media to sell your product.
Red Bull’s facebook page have more than 8 million fans and the way they do it is by constantly offering them a variety of activities on their page which will engage their fans from extreme sports to suggestions on how to procrastinate. They post these links to their red bull page and ask questions to its fans in order to engage them in conversations. There are some posts, which have generated up to 6000 likes, and also some posts nearly 500 comments.
They also have a social games tab on its facebook page which is dubbed as the procrastination station which have a variety of branded interactive games that have the extreme energy of the drink.
Red Bulls game tabs also connects gamers to each other through the Drunkish Dials section where the company posts random texts sent to RedBull drinkers and the member shave to vote for their favorite one.
Red Bull has also capitalsed on their online video platform such as Youtube. This has not only helped but also enhanced the users experience of red bulls fan page; their channel on YouTube has received 1.2 million channel views at press time.
This video is shot in a way that it could actually be a movie and it clearly wasn’t cheap to produce it is already got close to a quarter of a million views after only a couple of days.
So are you guys a fan of Redbull on Facebook on YouTube and have u interacted with them on their page??
I was a fan of RB for about 10 mins just because I needed info, but they do a good job at it though. I was a temp fan because the product isn't something that I like, which poses the question of can SM make you change your ideas about a product? I say yes, because that weekend (when I was a fan for 10 mins to get info), I had a RB and vodka for the first time in five years!
ReplyDeleteSM can do it! Just make sure you know what to do with it before you get onto it!
Ross